My real passion and expertise over the last twelve-plus years has been in creative yet technical
full-service freelance SEO. Particularly through strategic high volume search traffic growth, data attribution, lead generation, AI Marketing, and website content deployments. The best part of my job is improving your ICP search engagement, search authority, referrals, and importantly the ROI from your website(s) online.
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Content SEO:
On behalf of the agency, Adjust Your Set, I identified the main
cancer search trends on Google and YouTube in order to improve the optimisations of new and
existing videos. This improved search traffic by as much as 300%.
Full Service SEO:
On behalf of the extremely cool and illustrious agency, Rotate - I provided SEO for Chilly's, helping them go from 11th to 2nd in 3 months for 'Water Bottles' searches. International SEO was also deployed, as was a full domain migration.
Technical SEO:
Thanks to a partnership with the agency, Smithfields, I was able to reinvent 'Bowling' and 'Bowling Near Me' ranks. These searches were ranking on average in 5th, then steadily 1st after 6 months of activity. A 168% increase was also seen in 'Bowling London' search traffic YoY.
Website Build / Paid Media / SEO:
I was approached by Chilham Bridal to setup their
website and get keyword targeting in place for priority commercial searches. We also setup a
cost-effective Adwords campaign that improved website conversion. Their phone doesn't stop
ringing so we are told, and they now happily rank very strongly.
Advanced SEO Training:
On behalf of Emarketeers, I delivered a comprehensive
advanced technical SEO training day for The European Council in Brussels. Widely regarded in
the past as one of the most in-depth SEO training programs globally, the training attracts
delegates from right across Europe. The course itself is now in it's sixth year.
SEO Recovery:
I was approached by The Mobile Coffee Bean in order to recover their
ranks in Google search. The Wordpress website had undergone a redevelopment and, in the
process, saw a dramatic shift in search ranks. Mobile coffee van hire searches were
recovered as a result of a full technical SEO audit, further keyword research, and SEO
optimisation.
Technical Design SEO:
The publishers, Pan Macmillan, got in touch directly to seek
help in auditing the design and technical SEO elements of key pages within their headless
React website. I provided detailed consultations in writing and via presentations on each
technical and design page feature that would enable better SEO performance within their
website journeys.
Content SEO Research:
On behalf of the wonderful Penguin & Rose, I was asked to
map all content searches that related to Lick Paints on launch. This helped the content
teams to analyse the best types of content formats and where to put efforts in targeting
content product searches online, as well as the best categories of content to create.
SEO & PPC:
Wade from The West Harbour got in touch after a kind referal. He
provided us with the freedom to derive the right SEO strategy during a website redesign. The
aim was to improve commercial search traffic through auditing and particularly keyword
research. And that we did, with search traffic growing particularly for their mobile
products. More however is needed to be improved, as is always the way with SEO.
SEO Strategy:
Max and Margo got in touch after a kind referal from the wonderfully
talented copywriter, Katie Parr. Some technical and commercial SEO aspects were yet to be
hammered out. So we took great pleasure in helping them migrate domains, and assisting in
the setup of a now successful content marketing machine that has done wonders for their
search and AI chatbot traffic.
Keyword Research / On-Page SEO:
On behalf of the agency, Zeal, I was commissioned
to help Sir Tom Naylor-Layland and his team identify ways to drive more weekday traffic
(both on and offline) to Malton in Yorkshire. The Keyword SEO Research revealed many new
ways to attract more weekday visitors, namely creating better kids activities such as
softplays. Optimisations to the Wix website boosted search traffic by 25%.
SEO Migration:
On behalf of Searched, I helped to fully migrate the old Gerald
Simonds 700-page website carefully over to a new website, making sure not to knock any top
ranks from their positions - at the same time as growing new targeted ranks that were
identified in an initial keyword research strategy, e.g., carbon wheelchair searches. The
end result was six times the growth in search traffic for top keyword ranking targets.
Blog SEO:
On behalf of Zeal, we implemented a content SEO process that meant we
could start targeting the informational searches that had the most commercial value, such as
best bed for... and which bed... Over the course of 10 months, this increased blog traffic
by 300% and opened up a wealth of new commercial ranks and featured
snippets.
Crypto SEO:
On behalf of Searched, we helped co-found the SEO of TokenTax. The SEO
work created 9 times the visibility in search than the previous site and now creates
thousands of monthly targeted clicks in natural search. Shaping the visibility on high-value
terms such as Bitcoin Tax Software.
SEO / ORM / Link Building:
On behalf of Zeal, I helped to increase 1st position
ranks by 36%. This was done by forming a keyword
strategy that provided the basis of content recommendations, such as
extending the reservoir hub. The site itself then became more link-worthy to (for example)
tourism websites, enabling us to increase the domain authority by 25% via outreach.
Social Content Strategy:
On behalf of the agency, Brave Spark, I helped audit and
pinpoint the overall most engaging communications used by competitors. This helped to form a
unique award-winning content offering that was previously untouched by all competitors. The
content received 100,000s of views and strong UGC responses.
SEO:
On behalf of The Telegraph, I helped to identify the main VW Commercial
Vehicle search audiences: the stylists who are interested in exterior van signage and
styling. I was also identified the organisers who are interested in van racking and
organising their van interiors. This facilitated a targeted volume of creative content that
ensured a greater interest from the two main relevant natural search audiences.
SEO Migration:
A great Wordpress developer friend, Laura Dawaf, recommended us to
ACF Investors. They wanted a speedy, hassle-free, and risk-free SEO migration from their old
domain to their new. The project wasn't too big at 300 odd pages, and the results came in
quickly for them. Ranks and errors were tracked and monitored to ensure nothing went wrong.
All URLs were paired and redirected to new pages, and the rest, as they say - is history!
Social Listening:
On behalf of the agency, Imagination, we mined large sets of
conversational data about the Ford GT40 from the Detroit motor show launch. This helped to
prioritise shot-listings and conversation topics about the Ford GT. Helping to hyphen
press coverage and customer interest from word-go in Europe, at the Milan motor show.
Trending / Syndication:
On behalf of Adjust Your Set, I helped the creatives
identify the many types of Flash Mob trends that BA could implement, as well as
identifying the key syndication opportunities. One of the recommendations was an
orchestra flash mob. This went on to help shape an idea by the agency that received
nearly 200,000 organic views for the brand.
SEO:
On behalf of Adjust Your Set, I helped identify the main Christmas search
trends and then optimise all of their Christmas videos. The optimisations improved Google
search traffic by as much as 54% versus the previous year.
SEO:
Robert Roope was struggling to migrate their Magento site from the domain
Retrospecs.co.uk. I helped research the traffic trends around other relevant topics and
keyword targets online. He then identified all the links to the site, ready for a full SEO
migration to a new domain that he recommended - Roopevintage.com. This helped them target
'vintage' searches on top of their existing 'retro' legacy of searches.
YouTube SEO:
On behalf of Adjust Your Set, I was asked to trend the most
searched-for content topics relating to shirts and ties on YouTube. Skinny Knots at
the time, along with how to tie a bow tie, were put forward as key topic recommendations
based on the volume of content searches happening. years later, these were still the most
watched and searched for Thomas Pink videos on YouTube.
Content Strategy:
On behalf of Adjust Your Set, I was asked to provide a way for
Carphone Warehouse to improve content shares online. The result was a content strategy
structure developed to help target each of the core 16 emotions, improving the emotional
appeal and therefore the sharing of their content. Simon Wheatcroft, AKA The Blind
Runner was one such result of targeting the emotional lens of "Shock".
Read one of our 5-star customer reviews on Google or drop us a line to discuss your SEO project. All work is based on an hourly fee, with hours that vary depending on the tasks.
Honed SEO Ltd. - Company No. 11682587 - VAT Number: 413589095