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SEO ROI Calculator

Win Bigger SEO Budgets By Proving Even Bigger ROI

As SEOs we are always trying to seek bigger SEO investments so that we can achieve more backing in the work that we do. ROI is never often something that is baked into SEO work like ROAS for pay per click, and as such - SEO can have a tough time trying to show and prove a healthy return on investment (ROI).

Image Caption 1: What is ROI for SEO?

The below SEO ROI Calculator (see the full calculator here) has been built to help SEOs (and theoretically anyone in digital marketing) to more easily prove the return on investment and financial value of any SEO undertaking.

In reverse, the calculator can also identify the traffic uplift targets that are needed to hit certain campaign KPIs (see example calculation here) - helping you to identify and communicate stronger cases for investment in SEO once you know what is required to make the most financial sense.

The SEO ROI Calculator

Effortlessly determine & communicate the financial projections around any SEO project:

Calculator Instructions

What happens when you input your six values?

Once the values are added you are able to see the current ROI for SEO, a projected ROI (after an expected lift in traffic once work has been undertaken), and key related financial data for this calculation, such as - the overall financial value of sales attributed to the rise... a handy addition in a boardroom situation.

Using this calculator, you can also play about with your SEO costings, conversion assumptions, product/service sale values, and types of traffic increases that would be needed to hit a KPI e.g. a projection based on a 100% lift in traffic (or a 2:1 ROI) versus merely a 10% rise e.t.c.

Calculator Inputs Explained

• The Cost of SEO: By entering the cost of the SEO, you are stating how much your SEO services are. This is regardless of a period e.g. quarterly or monthly - so long as you model the same time period for traffic volume.


• Conversion Rates (High/Low): Many in marketing use a high and low conversion rates to improve the estimation of sales and revenue. This is because a lot of factors affect conversions, so stating a best and worst case attempts to iron out estimates, making them (hopefully) more reliable. This ROI calculator takes an average from the two values. Should you not want to use a low or a high value, then enter the same value in each input.


• Sale Value: This input is the value of a single sale, not the total for sales.


• Current Traffic: Keying in the current traffic from search (or in theory any traffic e.g. social media traffic) allows you to build a comparision e.g. of where you are now, versus where you estimate you will be after work has been undertaken.


• Traffic Uplift: The expected uplift in traffic from the existing traffic rate allows you to model what traffic volume you need to improve ROI e.g. if the existing ROI is low, at 1:1, and you'd like to boost this by 100% then add 100 to the traffic uplift input. Set this to zero if you do not wish to model an uplift, equally - add a minus number if you forsee a drop in traffic too.

It should be said that this SEO ROI calculator is only for demonstration purposes. It is therefore not a complete picture of what would actually happen in real life.

For More Information

For more assistance in working out SEO ROI, and indeed pitching larger SEO projects with better financials, then do please get in touch with Matt using the below contact details.

Get In Touch!